THE BEAUTY AND HYDRATION ESSENTIAL: AN INTERVIEW WITH BKR FOUNDERS TAL WINTER AND KATE CUTLER.
Friends and business partners, Tal Winter and Kate Cutler are the founders of San Francisco based BKR, the water bottle that has helped change the way everyone from Charlize Theron to Gisele consume water as part of their daily skincare routine. We caught up with the two inspiring entrepreneurs to get their take on how they got their start, how staying hydrated keeps a great complexion, and some of their advice on keeping a balanced, healthy lifestyle.
Tell us more about how you got started.
We met at San Francisco’s Hastings College of Law and have been friends ever since. We were young lawyers who were both successful in own different areas of law but always felt there was something else out there. We always knew that the prescription for gorgeous skin is sleep and water, but we found ourselves drinking from tons of plastic disposable water bottles.
Is this how the concept behind bkr was born?
Well it didn’t make sense that intelligent, sophisticated people like us were essentially drinking from trash. We couldn’t find a reusable bottle we loved, so we decided to make exactly the bottle we wanted: something beautiful, effortless and chic. We knew if we wanted it, other people would too. Our mission statement is and has always been “beauty will save the world.” We wanted to make something so beautiful that it could change people’s habits and in turn, change the world. Our water bottles inspire people to drink more water, get naturally glowing skin, and ditch plastic along the way.
What is your inspiration when designing new bottles?
We’re pop culture, fashion, and magazine junkies. We go to museums, we travel, we surround ourselves with people who are curious, creative, interested and interesting. Our entire team is all that and smart too. We create what we want to have. We imagine what people don’t even know they want yet and we trust our instincts.
What is the connection between staying hydrated and healthy skin?
Simply put, water is the absolute foundation of your beauty regimen. If you don’t drink a lot of water, there’s no point in investing in expensive products! Most people don’t drink enough and if you’re even 2% dehydrated it shows on your skin. And bkr helps you drink more water. Our customers always tell us that they’re obsessed, and they’ve never been so hydrated in their lives! We believe bkr is a beauty essential – it’s a prescription for looking and feeling gorgeous.
How much water should the average person intake everyday? Should it change depending on skin type?
The basic advice is no less than eight 8oz glasses per day which is four Little bkrs (500mL) or 2 Big bkrs (1L). It really depends on so many things: how active you are, how warm the weather is, if you’re flying, your skin type, your age and weight….Tal and I try to drink 96 oz (3L) a day no matter what because that’s the amount of water at which we feel and look our best. We’ll have one Big in the morning while we’re getting ready for our day, two Littles in the afternoon as we run from meeting to meeting and one Big in the evening before bed, usually curled up with Netflix.
Beyond adequate water intake, what are some of your other tips for maintaining hydrated skin?
We try to snack on whole foods that have a high water content, like organic fruits and veggies and we try to avoid salt bombs like French fries. We’re not perfect at it but we try. And we’re also obsessed with using intensive hydrating products, like Josie Maran’s Argan Milk – it works like magic.
What are some of your basics for maintaining a healthy lifestyle?
Balance and moderation. We don’t deny ourselves anything but we also don’t eat ice cream every night. One night a week is probably enough. And we try to move as much as possible. We can’t always get to the gym because of our busy lifestyles but when we travel for bkr we try and walk as much as possible. Last year we went to London and our strategy for beating jetlag was to walk for hours and hours in a daze until it was an acceptable hour to get to sleep.
What is the most important piece of advice that you would give our readers?
Love and take care of yourself. Even if you have other people to love and take care of, it’s kind of like the advice they give you on an airplane. Put your oxygen mask on first because if you run out of oxygen you can’t really help anyone else. And hydrate hydrate hydrate.